Sports Marketing Classes at MSG

Sports Marketing Students Look Inside MSG

A group of Huntington Sports Marketing students at Madison Square Garden.

March 9, 2017

Huntington High School business students received an inside look at Madison Square Garden, one of the world’s legendary arenas. The teenagers participated in an all-access behind the scenes tour of the famed sports and entertainment temple located on 7th Avenue at 33rd Street, above Penn Station in Manhattan.

Teachers Paige Tyree and Suzie Biagi and 45 Sports Marketing class students anticipated the trip for many weeks. “Everyone gave positive feedback and were very engaged during the tour,” she said. “We had access to the Chase Bridge, the Lexus Suites, the Delta Sky 360 Lounge and the Knicks and Rangers locker rooms.”

Ms. Tyree earned a BS degree in marketing at St. Joseph’s University in Philadelphia in May 2004 and a master’s degree in business education at Hofstra University in December 2011.
She worked at Chanel, Inc. as a marketing coordinator from August 2004 to November 2007 when she moved to Louis Vuitton Moet Hennessy as a marketing manager, a position she held until January 2010.

“Even though some students had already been to Madison Square Garden, they were able to see the arena like never before,” Ms. Tyree said. “When you’re in that building on a private tour, you notice all of the behind-the-scene details like the lighting, staging, seating and concession and merchandising layout. All of these factors contribute to the overall experience of attending a game or show at MSG.”

Huntington High School’s Sports Marketing class is a one semester, half-credit course offered to students on every grade level, but recommended for college-bound business and marketing majors and “anyone interested in the field of sports and its impact,” according to the high school curriculum guide.

“In Sports Marketing, we analyze the business side of sporting events, athletes and stadiums,” Ms. Tyree said. “For their final project, students use this Madison Square Garden field trip experience to help create their own stadiums.”

Prior to coming to Huntington, Ms. Tyree worked as a leave replacement business teacher in the Sewanhaka (January-May 2012) and Plainview-Old Bethpage (August-November 2012) school districts.

“This half-year course is designed to provide an insight into the executive level decision-making and analyzing in sports marketing,” states the curriculum guide. “Case studies and news media will be used to position the student in the role of a sports marketer. Suggested topics that will be explored are: an orientation to marketing as it relates to the sports industry, market analysis, athletes making economic choices, professional sport trades, supply and demand in sports, financial analysis of teams, the sports labor market, discrimination in sports and sports promotion. Classroom instruction will be reinforced through outside use of guest speakers, a field trip to a stadium, videos and the internet.”

Sports Marketing Classes at MSG
Huntington Sports Marketing classes visited Madison Square Garden .
Sports Marketing Classes at MSG
Huntington students emerge from a Madison Square Garden locker room.
Sports Marketing Classes at MSG
Huntington Sports Marketing classes visited Madison Square Garden.
Sports Marketing Classes at MSG
A second group of Huntington business students at Madison Square Garden.